Wednesday, February 25, 2004

What Never Sells in China...

Self-tanner. I had so many women come in today, asking for the Shiseido UVWhite kit, because pale is considered more attractive, for women especially. A dark complexion is seen as closer to the peasants' skin tone and undesirable. Yet I see ads here touting tinted this and self-tanner that -- Americans see tanned skin as equivalent to good health and having had a vacation -- so pale is out I guess.

Green hats for men. In Ancient China, prostitutes and men in their families had to wear green. Even now, if a man wore a green hat, it's as if he is annoucing to the world that he's been cuckolded.


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